With the value of Consumer Insights being questioned to justify ROI, the Market Research professionals need to figure out ways to quantify the value of those insights. Determining the value of insights is no easy task and requires focus on three key components.
Currently Data Science (and Big Data) is a train that is going 99% faster than the rails can support. It can derail and become a failed fad. To succeed, Data Science and Big Data need to specialize.
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