Wharton Online: Strategic Value of Customer Relationships, Mar 3 – Apr 27

Go beyond the "average customer" to create and execute a successful strategy for business growth with Wharton Executive Education's new online program. Learn how to identify which customers are the most profitable, and how to effectively reach them. Apply now - Deadline Feb. 14.

Strategic Value of Customer Relationships - Online Strategic Value of Customer Relationships - Online

Mar 3, 2014 - Apr 27, 2014, Online. Tuition: $3,700

A New Online Program on Customer Centricity

Today, your best opportunities for growth may not lie solely in developing new "blockbuster" products or services. They may instead be found by selling more and better to your existing best customers - and finding new customers with similar behavioral tendencies. For the first time, Wharton Executive Education is helping executives explore this critical growth strategy through an innovative online platform.

Led by Wharton Marketing Professor Peter Fader, a world-renowned thought leader on marketing analytics and co-director of the Wharton Customer Analytics Initiative, the Strategic Value of Customer Relationships is designed to help executives from a range of functional areas and industries identify their most valuable customers and maximize their strategic value. For most companies, that ability is hard to come by.

An application is required to participate in this program.
Deadline: February 14.