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Wharton Conference: Successful Applications Of Customer Analytics, May 1


As a research center at the intersection between academics and industry, WCAI will be showcasing presentations that illustrate a high level of rigor but are also broadly accessible to practitioners, with case studies from top companies including MGM Resorts, Cleveland Indians, Pfizer/Kaggle, GE Capital.



SUCCESSFUL APPLICATIONS OF CUSTOMER ANALYTICS

Wharton On May 1, 2014 the Wharton Customer Analytics Initiative (WCAI) will host its first-ever conference devoted to Successful Applications of Customer Analytics.

As a research center positioned at the intersection between academics and industry, WCAI will be showcasing presentations that illustrate a high level of rigor but are also broadly accessible to practitioners. Case studies will be presented by MGM Resorts, Cleveland Indians, Pfizer/Kaggle, GE Capital, Deloitte Consulting, Nielsen, and Visible World.

Wharton Customer Analytics Initiative Event Details:
Thursday, May 1, 2014
Inn at Penn, 3600 Sansom Street
Philadelphia, PA 19104
9:00 AM- 5:00 PM

Keynote Speaker:
Tom Davenport

http://wharton.upenn.edu/wcai

REGISTER NOW

Questions? Email wcai-events@wharton.upenn.edu

About WCAI

The Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent academic research center focusing on the development and application of customer analytics methods. Through WCAI’s innovative research opportunity program, world-class scholars collaborate with leading-edge businesses to ask and analyze critical questions. WCAI’s R&D “crowdsourcing” approach enables academic researchers from around the world to help companies understand how to better monetize the individual-level data they collect about customers through the development and application of new predictive models.

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