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Book: Win With Advanced Business Analytics


Written for the non-technical professional, this definitive guide shows you how to gain the most opportunity and value from every type of advanced business analytics.



Win With Advanced Business Analytics Win With Advanced Business Analytics
by Jean-Paul Isson, Jesse Harriott
Publisher: Wiley, 2012

With today's explosion of digital information, companies are inundated with overwhelming volume of data from multiple sources. While some businesses don't even know from where to start others are struggling to move beyond buzz words of Big Data and reporting. And in some cases executives don't have a clear understanding of data intelligence or don't see the value of analytics.

Packed with case studies, Win With Advanced Business Analytics: Creating Business Value from your Data provides a new way of looking at integrating different types data intelligences into business practice.

Written clearly for the non-technical professional, this definitive guide shows you how to gain the most opportunity and value from every type of advanced business analytics. It is an essential guide to bridge the communication and implementation gaps between the Business and the Technical teams.

Helping managers and executives to understand what it takes to successfully implement and leverage analytics at work; it would be essential to technical professionals eager to speak the business language to successfully communicate their findings to the business world.

Readers will also enjoy "The Seven Pillars of Business Analytics Success", an outstanding analytics framework that a CEO can get behind, yet the individual analyst or manager can also use as a blueprint to take analytics to the next level at her organization.

Jean-Paul Isson is a Global Vice President BI & Predictive Analytics Monster Worldwide, an internationally recognized speaker and an expert in advanced business analytics.

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