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In business, some customers are more valuable than others. But how do you know which customers to pursue?
During an 8-week online program taught by Wharton marketing professor Peter Fader, learn how to decipher the streams of customer data flowing into your company.
Discover how to:
- Make an informed decision about investing in customer centricity
- Find the most effective ways to execute a customer-centric strategy
- Balance customer and product centricity within your company
- Make a case for customer centricity in your organization
ONLINE • Sep. 29–Nov. 23, 2014
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