In 8-week online program taught by Wharton marketing professor Peter Fader, learn how to decipher the streams of customer data flowing into your company.
In business, some customers are more valuable than others. But how do you know which customers to pursue?
During an 8-week online program taught by Wharton marketing professor Peter Fader, learn how to decipher the streams of customer data flowing into your company.
Discover how to:
Make an informed decision about investing in customer centricity
Find the most effective ways to execute a customer-centric strategy
Balance customer and product centricity within your company
Make a case for customer centricity in your organization
