Wharton: Strategic Value of Customer Relationships, online course

Let Your Customer Data
Reveal Untapped Resources

In business, some customers are more valuable than others. But how do you know which customers to pursue?

During an 8-week online program taught by Wharton marketing professor Peter Fader, learn how to decipher the streams of customer data flowing into your company.
 

Discover how to:

• Make an informed decision about investing in customer centricity
• Find the most effective ways to execute a customer-centric strategy
• Balance customer and product centricity within your company
• Make a case for customer centricity in your organization

Strategic Value of Customer Relationships

ONLINE  •  Sep. 29–Nov. 23, 2014
 

Watch the video to learn why
customer centricity matters now.
 
Act now. Enrollment is limited.

+1.215.898.1776 (worldwide)  •  Mention: SVC15B
execed@wharton.upenn.edu