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White paper: Making the business case for text analytics


Download a free white paper which focuses on the business benefits (and challenges!) of text analytics from the perspectives of 4 experts from slated to speak at the 13th Annual Text Analytics Summit West, Nov 4-5 in San Francisco.



Data Driven Business Unstructured data is the most prevalent form of information on the planet. It also underpins much of our communication. It exists in our e-mails, surveys, social media accounts, call center logs, etc. With a strong text analytics strategy in place, companies can get critical information from this data to drive better business decisions.

San Francisco, Golden Gate BridgeData Driven Business has compiled a free white paper which focuses on the business benefits (and challenges!) of text analytics from the perspectives of 4 experts from Highmark Health, Toyota, Mozilla, and Visa, who are slated to speak at the 13th Annual Text Analytics Summit West on November 4-5 in San Francisco.

Download the free white paper here: http://goo.gl/sl1YAg.

Highlights include:
  • 6 lessons for CIOs and CMOs who are new to text analytics
  • Identifying KPIs for your text analytics initiatives
  • Barriers to adoption and how to overcome them

 
With exclusive contributions from:
  • Mark Pitts, Vice President, Enterprise Informatics, Data & Analytics at Highmark Health
  • Farouk Ferchichi, Executive Director at Toyota Financial Services
  • Matthew P.T. Ruttley, Manager of Data Science at Mozilla Corporation
  • Ramkumar Ravichandran, Director, Analytics at Visa

 
Download your free copy today: http://goo.gl/sl1YAg.

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