See Dr. John Elder in London at the leading Predictive Analytics conference- 15% off full conference passes to Predictive Analytics World London

Predictive Analytics World is the only business-focused event for predictive analytics professionals, managers and commercial practitioners in the UK. Join your peers for two days of in-depth discussions and sessions at Olympia, London, 29-30 October 2014.

PAW London will deliver case studies, expertise and resources to achieve:

• Bigger wins: Strengthen the impact of predictive analytics deployment
• Broader capabilities: Establish new opportunities in data science
• Big data: Leverage bigger data for prediction and drive bigger value

Dr. Elder, who heads up the world's largest and most experienced data mining consulting team, will keynote at the London event. John has written a number of books, keynoted at numerous conferences and was honoured to serve for 5 years on a panel appointed by President Bush to guide technology for National Security in the US.

In his keynote, The Peril of Vast Search (and How Target Shuffling Can Save Science), Dr. Elder will explain how to ensure your results are real and not simply chance, using a simple breakthrough solution -- still rarely employed, though newly being re-discovered in leading fields. John will illustrate how to use the resampling method he calls "Target Shuffling" in multiple learning scenarios, from model fitting to data exploration, showing how it calibrates results so they are reliable - essentially providing an honest "placebo effect" against which to test a new treatment (finding).

KDnuggets is offering a 15% discount to anyone who signs up using the following code KDNUGG14