By Gregory Piatetsky, @kdnuggets, Dec 11, 2014.

On Dec 10, 2014 I attended the 2015 Analytics Predictions Webinar by International Institute of Analytics (IIA), with IIA Co-Founders Thomas H. Davenport and Jack Phillips, and Faculty Members Robert Morison, Bill Franks and Mike Lampa.

The poll conducted before #2015Analytics webinar had 26% of organizations say their analytics maturity is high, 47% medium, 11% dont know.

The IIA Panelists evaluated their 2014 predictions made a year ago



and found that they were mostly right on predictions 1-6, except that use of facial recognition technology is not mainstream yet. The last 3 predictions (nos. 7-9) were judged as stay tuned.

Here are the tweets from @kdnuggets and others under #2015Analytics hashtag.

The predictions for 2015 were divided into 4 categories.

Category 1. Talent and Organization

Prediction 1:

• @kdnuggets: #2015Analytics @IIAnalytics prediction 1 from @tdav: Orgs will clarify CAO and CDO roles, how they fit into their overall structure
• @kdnuggets: #2015Analytics predictions Tom Davenport @tdav says: CAO is more about "offense", CDO is more about "defense" - orgs need both @IIAnalytics

 
Prediction 2 generated the most discussion:

• @kdnuggets: #2015Analytics @IIAnalytics prediction 2: Storytelling will be the hot new job in #analytics
• Rebecca Frank @frankrebecca: RT @kdnuggets: #2015Analytics @iianalytics prediction 2: Storytelling will be the hot new job in #analytics // I hope so!
• Taylar Kobylas @TaylarAnne: As a collaborative communicator and data analyst, it is encouraging to hear that storytelling will be a hot new job regarding #2015analytics
• Richard R. Lee @InfoMgmtExec: Growth opportunity for Bullshit Artists. @kdnuggets: #2015Analytics @IIAnalytics P2: Storytelling will be the hot new job in #analytics
• Lisa Kart @Kart_Lisa: @iianalytics @kdnuggets Check out @beyondcoreinc - They are already automating storytelling from data & analytics. #2015Analytics
• SAP Analytics @SAPAnalytics: RT @timoelliott RT @kdnuggets: #2015Analytics @IIAnalytics prediction 2: Storytelling will be the hot new job in #analytics
• INFORMS @INFORMS: RT @agrobins: I agree! @INFORMS @kdnuggets: #2015Analytics @iianalytics prediction 2: Storytelling will be the hot new job in #analytics
• Anne G. Robinson @agrobins: I agree! @informs @kdnuggets: #2015Analytics @IIAnalytics prediction 2: Storytelling will be the hot new job in #analytics
• Chris Johannessen @measurefuture: MT @TaylarAnne It is encouraging to hear that #storytelling will be a hot #2015analytics job #dataviz #measure #analytics
• Gregory Piatetsky @kdnuggets: #2015Analytics @IIAnalytics: storytelling may become a hot new #DataScience #Analytics job, but will it be automated?

 
Category 2: Applied Analytics

Prediction 3:

• @kdnuggets: #2015Analytics @IIAnalytics prediction 3: Ensemble methods for analytical models will grow in popularity
• @kdnuggets: Re #2015Analytics @IIAnalytics prediction 3 - already here - Ensemble methods are already very popular, winning competitions for years

 
Prediction 4:

• @kdnuggets: #2015Analytics @IIAnalytics prediction 4: The application of #analytics for integrated #security breach prevention will be a top priority
• @kdnuggets: #2015Analytics @IIAnalytics: The most serious cyber threats are from slow, deliberate probes; #BigData analytics is a 1st line of defense
• Taylar Kobylas @TaylarAnne: Next generation of security tech will use text mining and natural language processing to guard protected data and information #2015analytics

 
Prediction 5:

• @kdnuggets: #2015Analytics @IIAnalytics prediction 5: we will see the emergence of "The #Analytics of Things" , on top of #InternetOfThings #IoT

 
Category 3: Data and Tech

Prediction 6:

• @kdnuggets: #2015Analytics @IIAnalytics prediction 6: Companies will ~double their investment in generating NEW and UNIQUE data #BigData
• @kdnuggets: #2015Analytics @IIAnalytics prediction 6: example: a winery generates new data about consumers, and tastes of wine critics
• Taylar Kobylas @TaylarAnne: #2015Analytics: Companies to double investments generating new and unique data. It's already happening, especially in #socialmedia.
• Chris Johannessen @measurefuture: #2015Analytics Prediction 6: Companies Will Double Investments in generating NEW + UNIQUE data; see #MarTech #TMS #measure cc: @chiefmartec

 
Prediction 7:

• @kdnuggets: #2015Analytics @IIAnalytics prediction 7: #Hadoop will go mainstream #BigData
• @kdnuggets: #2015Analytics @IIAnalytics: #Hadoop becoming mainstream, but not replacing enterprises data warehouses #EDW

 
Category 4: Business Impact

Prediction 8:

• @kdnuggets: #2015Analytics @IIAnalytics prediction 8: #Privacy will spark tools/services to let consumers find how their data is shared, at what price
• @kdnuggets: #2015Analytics @IIAnalytics prediction 8 modified: the amount of talk about #Privacy will double, action less likely
• Richard R. Lee @InfoMgmtExec: An extremely cynical view of #Privacy @kdnuggets: #2015Analytics @IIAnalytics P8: amount of talk about #Privacy 2x, but action less likely

 
Prediction 9:

• @kdnuggets: #2015Analytics @IIAnalytics prediction 9: Analytics, Machine Learning, cognitive computing will be taking over the jobs of knowledge workers

 
Prediction 10:

• @kdnuggets: #2015Analytics @IIAnalytics: time to start thinking how #AI, #MachineLearning machines can augment knowledge workers, not replace them
• @kdnuggets: Great question: #2015Analytics @IIAnalytics: how does one become an expert in X if all entry-level work in X is done by machines?
• @kdnuggets: #2015Analytics @IIAnalytics prediction 10: Automated decision-making will come of age in 2015

 
This prediction raised the most serious question - if decisions are becoming automated, how do people keep expertise?

How does a person become an expert in any field, if all entry-level work is done by machines?

Below is a snapshot ofe IIA predictions for 2015 You can also

• download IIA large infographic.
• Watch the webinar on-demand
• Download IIA research brief on the 2015 Analytics Predictions

 


What are your 2015 predictions for Analytics?

Related:

• Tableau Top 10 Trends in Business Intelligence for 2015
• Sisense 2015 predictions for BI, Big Data
• The Future of Analytics: 3 Predictions for BI in 2015