Tableau Top 10 Trends in Business Intelligence for 2015

Tableau Software presents its top 10 trends in business intelligence in 2015, including transformed data governance, improved social intelligence, and organizational analytics.

As part of our series of 2015 predictions, here are Tableau Software's top 10 predicted trends in business intelligence for 2015:

  1. Business IntelligenceGovernance is transformed - Just as the business intelligence landscape has transformed to self-service data, so too must governance transform. Simple approaches like locking down all enterprise data won’t work any longer—nor will the approach of doing away with any process at all. Organizations will begin to investigate what governance means in a world of self-service analytics.
  2. Social Intelligence is a competitive advantage - In 2014 we saw organizations begin to analyze social data in earnest. Social WhalesIn 2015, the leading edge will start to take advantage of their capabilities. Tracking conversations at scale via social will let companies find out when a topic is starting to trend and what their customers are talking about. Social analytics will open the door to responsive product optimization.
  3. Analytics emerge across the organization - Today’s data analyst may be an operations manager, a supply chain executive or even a salesperson. New, easier to use technologies that provide browser- based analytics let people answer ad-hoc business questions. Companies that recognize this as a strategic advantage will begin to support everyday analysts with data, tools and training to help them do what they’re doing.
  4. Communities differentiate - The consumerization of IT is no longer theoretical, it’s a fact. People use products that they enjoy using, and analytics software is no different. . Companies whose products inspire and empower are seeing their communities flourish. And prospective customers will also look to the health of product communities as important proof points in crowded marketplaces.
  5. Everything integrates - The last 10 years have seen a massive amount of innovation across the data space, resulting in mixed environments for everything from data storage to analytics to business applications. We won’t see a return to the age of monolithic systems. However, organizations are losing patience with multiple logins and clunky processes to move and manage data. Rapid integration leveraging simple interfaces is going to become the standard.
  6. Cloud analytics isn't just for cloud data anymore - In 2015, we’ll start to see the first major use of cloud analytics for on-premise data. Cloud Trends Til now, cloud analytics have been primarily used for data in cloud apps. In 2015 companies will begin to choose the cloud when it makes sense for their business case, not only because the data is there.
  7. Conversations with data replace static dashboards - We are starting to see an age when data is interactive enough that it can become the backbone of a conversation. Now that people have speed-of- thought analytical tools, they can quickly analyze data, mash it up with other data and redesign it to create a new perspective. And as a result of these data conversations, organizations will get more insight from their data.
  8. Data and journalism complete their merge - The arrival on the scene of vox and continued ascendance of sites like will force more newsrooms to integrate data analytics into their online presence. This trend will have a spillover effect from the public sphere to organizations, encouraging companies that are lagging in analytics to get with the times.
  9. Mobile matures - Workers are spending less time at their desks. But that doesn’t mean they should be less informed by data; in fact they have a greater need for data than ever before. Mobile solutions for many analytics emerged years ago and are finally reaching a level of maturity that means that mobile workers really can do light analysis from the road. And the emphasis on mobile has forced vendors to offer more natural and intuitive interfaces across the board.
  10. Smart analytics start to emerge - Advances in graphical, intuitive modeling will mean that business users can begin to use predictive analytics without the need for extensive expert consultation or scripting. As self-service analytics becomes more mainstream, tasks such as forecasting and prediction, will become more common– and a lot less painful.