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DMA Marketing Analytics Conference, Chicago, Mar 9-11


DMA Marketing Analytics Conference features leading speakers from LinkedIn, IBM, Razorfish, Ford, Northwestern, Adobe, BCBS of North Carolina, The Weather Company, Starwood Hotels, and many more. Special KDnuggets discount.



DMA Marketing Analytics Conference, Chicago, Mar 9-11
The DMA Marketing Analytics Conference
is designed to strengthen your analytical and data management success. Join us this March to explore how major brands are harnessing the potential of "big data" to reshape their brands through information platforms. Dive deep into the dynamic best practice presentations, real-life case studies, and interactive group discussions that will address a range of issues integral to marketing analytics, including:
  • Competing on marketing data for higher brand engagement
  • Balancing the art and science in marketing and information
  • Building advanced analytics capabilities
  • Connecting with customers using real-time analytics
  • Exploring big-data, small-data, and now "thick-data"
  • Reshaping brands through information platforms
  • Harnessing the potential of unstructured social data

 
You will interact with accomplished analytics leaders who have broad experiences and perspectives related to the role of marketing analytics, database management and marketing. Speakers include leaders from LinkedIn, IBM, Razorfish, Ford Motor Company, Northwestern University, Adobe, Blue Cross and Blue Shield of North Carolina, The Weather Company, Starwood Hotels, and many more.

Join us and emerge ready to make stronger data-driven decisions that build competitive advantage and set you and your brand apart.

Visit http://mac.thedma.org/ to learn more and to register today!

Use discount code KDNUGG and receive 15% off Full Conference and Main Conference packages!

Follow us @DMA_USA and #MAC15.

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