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Wharton Workshop: Bringing Customer Lifetime Value to Life, Feb 19-20, Philadelphia


Predicting how much profit can be generated from a future relationship with a customer is extremely important. This workshop will teach how do this important analysis.



Wharton workshop Bringing Customer Lifetime Value to Life Wharton workshop, Feb 19-20, Philadelphia.

In business, predicting how much profit can be generated from a future relationship with a customer is extremely important. Evaluating and forecasting the activities of your customer base is a critical process,
and yet it's one that is not fully understood by many companies.

Bringing Customer Lifetime Value to Life: Practical Methods and Applications, a two-day workshop by Wharton Executive Education, will give you the insight you need to execute these analyses more effectively. Led by Wharton Marketing Professor Peter Fader, Bringing Customer Lifetime Value to Life goes beyond the conceptual level. You will gain a better understanding of the concepts and techniques required to make more accurate statements about your customer-base analysis. The program will be held February 19-20, 2015 in Philadelphia.

To learn more, please visit: Wharton Executive Education

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