Predictive Analytics Innovation Summit, San Diego: Day 2 Highlights
Tags: A/B Testing, CA, eBay, Facebook, IE Group, LinkedIn, Marketing, Predictive Analytics, San Diego
Highlights from the presentations by Predictive Analytics leaders from eBay, LinkedIn and Facebook on day 2 of Predictive Analytics Innovation Summit 2015 in San Diego.
Andrew Ahn, Group Manager, Sales Solutions Marketing and Wenjing Zhang, Senior Manager, Business Analytics at LinkedIn delivered a talk titled "Growth Hacking with Predictive Analytics: What's after A/B Testing?". Andrew shared company mission and mentioned that they currently have more than 347M members. LinkedIn Sales Solution’s mission is to connect the world's buyers and sellers to build relationships. LinkedIn Sales Navigator is a product that was launched about a year ago helps sales professionals find the right people and companies, engage with relevant insights, and build trusted relationships. Talking about A/B Testing, he displayed the two visual layouts for plan offers and shared results of the test. A/B testing is important because of the following reasons: