KDnuggets Home » News » 2015 » Apr » Webcasts » Salford Webinar: Maximizing ROI with State-of-the-art Data Science Techniques, Apr 28 ( 15:n12 )

Salford Webinar: Maximizing ROI with State-of-the-art Data Science Techniques, Apr 28


ROI is a key measure for many business decisions. We will show how using state-of-the-art data science techniques, like TreeNet gradient boosting, we can optimize product promotion options and maximize revenue and wider gain.



Salford Systems Webinar: Maximizing ROI with
State-of-the-art Data Science Techniques

Tue, April 28
10 am PT, 1 pm ET

(* If the time is inconvenient, please register and we will send you a recording.)

Registration Link: http://hubs.ly/y0J_dl0

Alternative link: info.salford-systems.com/maximizing-roi-webinar

Abstract: Return on investment (ROI) is a profitability measure that many companies use to quantify their efforts and make important business decisions. As an APPLIED example, we will look at ROI related to product sales and promotions at Walmart. Using state-of-the-art data science techniques, and especially TreeNet gradient boosting, we will optimize product promotion options and maximize revenue and wider gain.

Although the focus is ROI and Business, corresponding applications include: pricing optimization, risk analysis, scoring, segmentation, analytics-based decision making, scenario planning, population dynamics, suitability, etc.

Who should attend? Attend if:
  • You are interested in using data science technology for better modeling of your datasets.
  • You are curious about how data mining is used for applied applications.
  • You are able to see connections between forefront business applications and your own applications

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