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Salford: 3 Ways to Improve your Targeted Marketing with Analytics, May 28


This webinar will show you how to optimize your targeted marketing using common analytics techniques. We will demonstrate with real-world data and give you software, data, and step-by-step instructions to enable you to do this on your own data.



Salford Systems Webinar: 3 Ways to Improve your Targeted Marketing with Analytics
(Case Study: Portuguese Bank's Direct Marketing Campaign)
May 28
10 am PT, 1 pm ET

(* If the time is inconvenient, please register and we will send you a recording.)

Registration: http://hubs.ly/y0NmS_0

*Alternative link:
info.salford-systems.com/3-ways-to-improve-targeted-marketing-with-analytics-webinar

Abstract: This webinar will show you how to optimize your targeted marketing using techniques common in analytics, data science and machine learning. We will demonstrate with real-world data from a Portuguese Bank's direct marketing campaign. You will be given software, data, and step-by-step instructions so that you can replicate all steps after the webinar, both on provided data and even on your own data. Note: No prior statistical, programming or data science background is required.

Who should attend:
  • Attend if you want to implement data science techniques even without a data science, statistical or programming background.
  • Attend if you want to understand why data science techniques are so important in targeted marketing.

 
Methods covered include:
  • Non-linear regression techniques
  • Bagging (Random Forests)
  • Boosting (Stochastic Gradient Boosting)
  • Decision Tree Techniques

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