Salford: 3 Ways to Improve your Targeted Marketing with Analytics, May 28
This webinar will show you how to optimize your targeted marketing using common analytics techniques. We will demonstrate with real-world data and give you software, data, and step-by-step instructions to enable you to do this on your own data.
(Case Study: Portuguese Bank's Direct Marketing Campaign)
10 am PT, 1 pm ET
(* If the time is inconvenient, please register and we will send you a recording.)
Abstract: This webinar will show you how to optimize your targeted marketing using techniques common in analytics, data science and machine learning. We will demonstrate with real-world data from a Portuguese Bank's direct marketing campaign. You will be given software, data, and step-by-step instructions so that you can replicate all steps after the webinar, both on provided data and even on your own data. Note: No prior statistical, programming or data science background is required.
Who should attend:
- Attend if you want to implement data science techniques even without a data science, statistical or programming background.
- Attend if you want to understand why data science techniques are so important in targeted marketing.
Methods covered include:
- Non-linear regression techniques
- Bagging (Random Forests)
- Boosting (Stochastic Gradient Boosting)
- Decision Tree Techniques