Let Your Customer Data
Reveal Untapped Resources

In business, some customers are more valuable than others. But how do you know which customers to pursue?

During an 8-week online program taught by Wharton marketing professor Peter Fader, learn how to decipher the streams of customer data flowing into your company.
 

Discover how to:

• Make an informed decision about investing in customer centricity
• Find the most effective ways to execute a customer-centric strategy
• Balance customer and product centricity within your company
• Make a case for customer centricity in your organization

Strategic Value of Customer Relationships

ONLINE  •  Sep. 28–Nov. 22, 2015
 

Watch the video to learn why
customer centricity matters now.
 
Act now. Enrollment is limited.

+1.215.898.1776 (worldwide)  •  Mention: SVC16B
execed@wharton.upenn.edu