In business, some customers are more valuable than others. But how do you know which customers to pursue?
During an 8-week online program taught by Wharton marketing professor Peter Fader, learn how to decipher the streams of customer data flowing into your company.
Discover how to:
- Make an informed decision about investing in customer centricity
- Find the most effective ways to execute a customer-centric strategy
- Balance customer and product centricity within your company
- Make a case for customer centricity in your organization
ONLINE • Sep. 28–Nov. 22, 2015