# New Book: Big Data Analytics

A new book on Big Data analytics provides a broad overview of techniques and applications, focusing on both challenges and opportunities.

**Big Data Analytics**, 1st Edition.

Editor(s): Govindaraju, Raghavan, and Rao

Release Date: 07 Jul 2015

Imprint: Elsevier

Print Book ISBN: 9780444634924

**Key Features**

- Review of big data research challenges from diverse areas of scientific endeavor
- Rich perspective on a range of data science issues from leading researchers
- Insight into the mathematical and statistical theory underlying the computational methods used to address big data analytics problems in a variety of domains

**Description**

While the term Big Data is open to varying interpretation, it is quite clear that the Volume, Velocity, and Variety (3Vs) of data have impacted every aspect of computational science and its applications. The volume of data is increasing at a phenomenal rate and a majority of it is unstructured. With big data, the volume is so large that processing it using traditional database and software techniques is difficult, if not impossible. The drivers are the ubiquitous sensors, devices, social networks and the all-pervasive web. Scientists are increasingly looking to derive insights from the massive quantity of data to create new knowledge. In common usage, Big Data has come to refer simply to the use of predictive analytics or other certain advanced methods to extract value from data, without any required magnitude thereon.

Challenges include analysis, capture, curation, search, sharing, storage, transfer, visualization, and information privacy. While there are challenges, there are huge opportunities emerging in the fields of Machine Learning, Data Mining, Statistics, Human-Computer Interfaces and Distributed Systems to address ways to analyze and reason with this data. The edited volume focuses on the challenges and opportunities posed by "Big Data" in a variety of domains and how statistical techniques and innovative algorithms can help glean insights and accelerate discovery. Big data has the potential to help companies improve operations and make faster, more intelligent decisions.

Book Review by Dr. Pawan Lingras.

**A book that balances the numeric, text, and categorical data mining with a true big data perspective.**

The book is edited by leaders in both text mining/information retrieval and numeric data. It is a handbook meant for researchers and practitioners that are familiar with the basic concepts and techniques of data mining and statistics. Most people will go through the book perfunctorily to have a good understanding of broad range of topics covered in the book, and revisit the detailed treatment as needed. However, serious research students who want to have a comprehensive understanding of the world of Big Data may find it useful to spend a month going through most of the chapters in detail and also follow a long list of citations that provide specifics. No one person can have a mastery of the topics covered in the book. The editors have sought experts in various aspects. Despite the large array of authors, the book has managed a consistent and smooth flowing writing style.

The general areas covered in the book include text mining, web and social network analytics, images, biometrics, and health/epidemiology and customer relationship management. It is unlikely that a single book can contain all the areas which can use big data analysis. However, the breadth of techniques and application domains means that a person looking at a new area may find similarity with one of the chapters discussed in the book.

As mentioned before, the basic data mining and statistical techniques are not part of this book. However, some of these techniques are revisited from the big data perspective. There is also more emphasis on graph theory, which has not received as much attention in the earlier data mining research. I also liked the chapter on simulation to generate additional data, since not all the possible future conditions will be captured by existing real-world datasets. For example, rare events are under-represented in a dataset. The big data analysis will also result in the prescription of new operating conditions that were not previously seen and hence not part of the existing datasets. Simulation helps enhance datasets overcome such deficiencies.

While the book is divided into techniques and applications section, even the techniques are presented with a firm sight of applicability in mind. Implementation aspects, including MapReduce and Hadoop, emphasize the big data aspect of data mining.

Dr. Pawan Lingras

Dept. of Math and Computing Science

Saint Mary's University

Halifax, Nova Scotia

Canada, B3H 3C3

**Related:**