Where Analytics, Data Mining, Data Science were applied in 2015

Latest KDnuggets Poll asked readers to select

Industries / Fields where you applied Analytics, Data Mining, Data Science in 2015?

The most popular areas are

• CRM/Consumer analytics (still n. 1, but declining to only 18.6% share from 22.2% in 2014)
• Finance (up 42%, was n8 in 2014)
• Banking (down 15%, was n2 in 2014)
• Health care (down 18%, was no 3 in 2014)
• Science (down 14%, was n. 4-7 in 2014)

 
New areas were added in 2014 poll, based on industry trends and comments on past polls. Most popular are:

• IT / Network Infrastructure, 6.6%
• Mining, 3.7% (yes, actual mining, not just data mining)
• Agriculture, 2.9%

 
Comparing to Where did you apply Analytics/Data Mining in 2014? poll, we note that the biggest increases, computed as (pct2015 - pct2015) / pct2014, were for

• Games, 121%
• Entertainment / Music/ TV/Movies, 73.6%
• Social, Good/Non-profit, 68.4%
• Finance, 42.1%
• Education, 30.0%

 
The industries with the biggest decline in share of applications were

• Junk email / Anti-spam, down 84%
• Mobile apps, down 37%
• Retail, down 33%
• Direct Marketing/ Fundraising, down 29%

 
Average number of industries selected per voter was 2.65, slightly lower than 2.8 in 2014.

Here are full results. The three-year comparison shows surprising stability in share of applications for most of areas.

Industries/Fields where you applied Analytics, Data Mining, Data Science in 2015? [350 voters] 2015 % of voters 2014 % of voters 2012 % of voters
CRM/Consumer analytics (65)	18.6% 22.2% 28.6%
Finance (54)	15.4% 10.9% 10.2%
Banking (50)	14.3% 16.7% 14.3%
Health care (47)	13.4% 16.3% 16.3%
Science (41)	11.7% 13.6% 11.7%
E-commerce (36)	10.3% 9.5% 5.1%
Social Media / Social Networks (36)	10.3% 8.6% 12.2%
Fraud Detection (35)	10% 13.6% 12.8%
Education (35)	10% 7.7% 14.3%
Retail (32)	9.1% 13.6% 14.8%
Other (31)	8.9% 13.6% 10.2%
Advertising (31)	8.9% 10.4% 13.3%
Oil / Gas / Energy (31)	8.9% 9.5% na
Telecom / Cable (27)	7.7% 9% 6.6%
Insurance (26)	7.4% 8.6% 7.7%
Credit Scoring (25)	7.1% 8.1% 7.1%
Government/Military (25)	7.1% 6.3% 5.1%
Manufacturing (24)	6.9% 9% 7.1%
IT / Network Infrastructure (23)	6.6% na na
HR/workforce analytics (22)	6.3% 5.9% na
Medical/ Pharma (21)	6% 7.2% 6.6%
Software (21)	6% 7.2% 5.6%
Search / Web content mining (21)	6% 6.3% 8.2%
Direct Marketing/ Fundraising (18)	5.1% 7.2% 9.7%
Web usage/Log mining (18)	5.1% 5.9% 6.6%
Biotech/Genomics (17)	4.9% 6.8% 7.7%
Automotive (15)	4.3% 5.9% na
Investment / Stocks (15)	4.3% 5% 4.1%
Games (14)	4% 1.8% na
Mining (13)	3.7% na na
Entertainment/ Music/ TV/Movies (11)	3.1% 1.8% 4.6%
Agriculture (10)	2.9% na na
Travel / Hospitality (9)	2.6% 3.2% 3.1%
Security / Anti-terrorism (8)	2.3% 2.3% 3.6%
Social Good/Non-profit (8)	2.3% 1.4% na
Social Policy/Survey analysis (6)	1.7% 1.8% 1.0%
Mobile apps (5)	1.4% 2.3% na
Junk email / Anti-spam (1)	0.3% 1.8% 0.5%

Areas to be added in next poll: Supply Chain.

The regional distribution was similar to 2014 poll for US, but with more participants from Europe and Africa/Middle East, and less from Asia and Latin America.

• US/Canada, 40%
• Europe, 33%
• Asia, 13%
• Latin America, 6.3%
• Africa/Middle East, 5.1%
• Australia/NZ, 2.6%

 
Here are the results of past polls:

• Where Analytics, Data Mining, Data Science was applied in 2014?
• Where did you apply Analytics/Data Mining in 2012?
• Industries / Fields where you applied Analytics / Data Mining, 2011.
• Industries / Fields for Analytics / Data Mining, 2010.
• Data Mining Applications, 2009.
• Data Mining Applications, 2008.
• Data Mining Applications by Industry, 2007.
• Industries/fields where you applied data mining, 2006.