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How Can Marketing Analytics & Data Science Increase ROI?


In our Marketing Analytics & Data Science interview series, we are catching up with thought leaders across industries to hear their take on trends and challenges in Big Data ahead of MARKETING ANALYTICS & DATA SCIENCE CONFERENCE, June 8-10, San Francisco. Save 20% with Code MADS16KDN



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How Can Marketing Analytics & Data Science Increase ROI?

Data has become critical to marketing success, and is no longer optional. Analytics can provide a real world view and helps us apply what we learn from our primary research by giving us a way to test and learn.
 
In our Marketing Analytics & Data Science interview series, we are catching up with thought leaders across industries to hear their take on trends and challenges in Big Data, the state of data science, how analytics helps build business, the most important marketing metrics today, and the future of marketing.

In our first edition, Vicki Draper, Director of Consumer Analytics & Research at Aol offered some unique insights:



How do you cut through Big Data to get the real “people analytics”?

Vicki Draper says:

 "You need to add the why to move from data to insights -
one way to do this is by combining big data findings with
primary research data to get at things that big data has trouble
measuring by itself, like psychographics and emotion
."



 
MARKETING ANALYTICS & DATA SCIENCE CONFERENCE
June 8-10 | Hilton Financial District | San Francisco, CA


Exclusive Offer for KDnuggets Readers: Save 20% with VIP Code MADS16KDN

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