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Understand customer needs with choice modeling


Which product features are most important to your customers? This case study of American vs Belgian chocolate choice analysis can help you understand which factors drive your customer.



What factors drive your customers? Watch the Webcast.

Which product features are most important to your customers? A choice analysis can help you understand which factors drive your customer to choose your product over the competition.

This case study pits Belgian chocolate against American chocolate. See how the researchers determine whether country of origin is the most important factor, or whether it's something else that makes Belgian chocolate taste so great!

Watch the webcast.

You will learn:
  • How a choice model can help you understand your customers' needs.
  • How to set up a choice experiment in JMP.
  • How to analyze choice data and interpret the results in JMP.


Watch today!