Over 30 speakers are lined up to deliver on the promise of data science with tools and techniques that you can apply right away.
Gary Neights Senior Director at Elemica
Q: How does predictive analytics deliver value at your organization? What is one specific way in which it actively drives decisions?
Gary: Supply chain decisions have financial impact and need to be taken in near real-time. Product-by-product and plant-by-plant predictions can lead to information overload and indecision. For example, if rail cars to a manufacturing site are predicted to be late do I dispatch trucks as a rush shipments... or dip into safety stock? If trucks, how many? Over the long-term data may be analyzed systematically and accounted for during periodic planning cycles or contract renegotiations.
Brian Reich Director at The Hive
Q: Please tell us a take-away that you will provide during your talk at Predictive Analytics World.
Brian: We knew that the traditional methods and messages wouldn't be enough to get new potential supporters engaged. It was clear that Americans cared about helping refugees, but we needed to know more so we could determine how to get people more involved, to take more meaningful actions. We used our data models, plus survey research and rapid-response message testing, to experiment with different efforts we thought could be most effective, and learn the most in the shortest period of time. And it paid off in a big way. Read More
Dean Abbott Co-Founder and Chief Data Scientist of SmarterHQ
Q: In your work with predictive analytics, what behavior do your models predict?
Dean: I've built models that predict a wide variety of behaviors and patterns. A short list is provided here:
Customer behavior: response, churn, product up-sell and cross-sell, best marketing creative, days to next purchase, days to next visit;
Signals (radar): tank, truck column of tanks; (sonar): man-made vs. biologic;
Financial: fraud or suspicion of fraud, debt repayment period, debt repayment amount, insurance claim repayment likelihood, claim amount of repayment.
To gain insight from these knowledgeable speakers, join them at PAW Business New York, October 23-27. The full agenda is packed with many more expert speakers, keynotes, exhibitors, networking opportunities, workshops, and more.