Data Exploration in Preparation for Modeling
The most important traits for a good data analyst or data miner are curiosity, creativity and intuition for how to answer important questions using data. Read this white paper to learn more.
While many skills are useful, the most important traits are curiosity, creativity and intuition for how to answer important questions using data. With a bit of training, a person with these traits can acquire the skills to produce great results using fairly simple tools. Without them, even a PhD statistician will struggle to produce good results.
In this white paper, Michael J.A. Berry, co-founder of Data Miners Inc. and Analytics Director at TripAdvisor for Business, illustrates the process of data modeling by exploring the house file of a catalog retailer in preparation for building response models and segmenting customers.
Read the white paper.