Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science, Mar 23-24, San Francisco

Tags: Big Data, CA, Monetizing, Northwestern, Russell Walker, San Francisco

This course will examine how firms can take big data to big profits through data monetization strategies and the best use of data science for growth and innovation across your organization.

Join Northwestern University’s Master of Science in Analytics for an

Executive Education Course
Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science

Course Dates: March 23 - 24, 2017
Location: Northwestern University San Francisco Space, 44 Montgomery St. Suite 1800, San Francisco, CA
Course Instructors: Russell Walker, Ph.D. and Edward Malthouse, Ph.D.
Presenter: Diego Klabjan, Ph.D.

For a full program description and proposed schedule, please visit our course webpage.

This course, Big Data to Big Profits: Strategies for Monetizing Social, Mobile, and Digital Data with Data Science, led by professors Russell Walker and Edward Malthouse, will examine how firms can take big data to big profits through data monetization strategies and the best use of data science for growth and innovation across your organization.

In this course, you will learn:

How to create, measure, and manage valuable digital, social, and mobile touch points with customers
Strategies for monetizing big data
Opportunities for creating data products
How to lead a data science team
Methods to create new data for digital disruption
How to manage data assets for growth and innovation

Special alumni rates are available to all students, graduates, and family members of graduates of Northwestern University. Email russell-walker@kellogg.northwestern.edu for details.

Certification

Upon completion of the course, attendees will earn a certificate of completion from the Master of Science in Analytics Program (MSiA), housed within Northwestern Engineering's Industrial Engineering and Management Sciences department, and will be provided special invitation status to limited-access events hosted by MSiA in the future.

Learn More