Why TDWI Anaheim... That's Easy.

TDWI events are well-known for providing attendees with cutting-edge, actionable insights that can be applied immediately to advance critical big data and analytics projects. Conferences feature leading experts in data and analytics who not only present core skills-they will also help you assess today's needs and determine what you should be planning for next.

Join Chris Taylor for a Chat With Jill Dyche on Engaging Customers the Disney Way!

These days most companies have marketing analytics, and the customer data that supports it. They've developed journey maps; they've created dedicated data teams; and executives are emphasizing the importance of becoming data driven. But no brand is more implicitly linked to experience than Walt Disney Parks and Resorts.


In this keynote conversation, SAS executive and long-time TDWI faculty member Jill Dyche sits down with Disney's Chris Taylor. Jill and Chris will discuss what it takes to keep guest experiences fresh, the role of data (from a multitude of sources!) in understanding guest preferences, and why analytics matters more than ever. Come and hear how Disney upholds its reputation as happiest place on earth!