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Multichannel Marketing Attribution with Automated Machine Learning, Dec 12 Webinar


In this webinar, Dec 12, DataRobot outlines Multichannel Marketing Attribution with Automated Machine Learning, demonstrating how automated machine learning offers the shortest path to success. Space is limited, so sign up now!



Logo DataRobot
Multichannel Marketing
Attribution with Automated
Machine Learning
How automated machine learning
offers the shortest path to success
Webinar Details Register today
Tuesday, December 12, 2017      Speaker: 
11:00 am Eastern / 8:00 am Pacific      Colin Priest, Data Scientist &
45 minutes with Q&A      Director of Product Marketing, DataRobot

Companies are spending more than ever on marketing. According to the Harvard Business Review, it is estimated that global spending on media is expected to reach $2.1 trillion by 2019. But is all that money effective in producing improved ROI? Without knowing which channels are driving sales, or more specifically, which individual marketing activities are working, marketing spending is a black box.
 
On this webinar, Data Scientist Colin Priest of DataRobot will explain the importance of multichannel, multi-touch attribution to accurately measure the success of your marketing efforts – and how automated machine learning offers the shortest path to success. 
You'll discover:
How proper attribution solves common marketing inefficiencies
How machine learning provides a way to map the consumer’s path to purchase
How DataRobot allows you to create sophisticated marketing attribution models

Speaker:
Colin Priest, Data Scientist & 
Director of Product Marketing, DataRobot

Space is limited!

Register today
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