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KDnuggets Home » News » 2018 » Apr » News, Features » ML Powering Marketing Automation: New Guidebook ( 18:n17 )

ML Powering Marketing Automation: New Guidebook

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Tags: Automation, Book, Dataiku, Machine Learning

Understanding and quantifying a customer's journey - otherwise known as marketing attribution - is essential for marketers to analyze the ROI from campaigns. Get the latest guidebook to understand how its done!

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KDnuggets Home » News » 2018 » Apr » News, Features » ML Powering Marketing Automation: New Guidebook ( 18:n17 )