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Turn data into revenue. Wharton can show you how.


Customer Analytics from Wharton Executive Education gives you an actionable plan to analyze your customer data by delving into specific collection methodologies and patterns for predictive behavior. Find out more about the Feb 25-Mar 1 session in Philadelphia.



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Companies spend millions of dollars a year trying to forecast and analyze their customer behavior through sales data. Unfortunately, many of these efforts fall short of fulfilling their prime objective - to generate revenue.

Customer Analytics from Wharton Executive Education gives you an actionable plan to analyze your customer data by delving into specific collection methodologies and patterns for predictive behavior. Become empowered and learn how to make better decisions that can drive success throughout your company.

Fueled with the world-renowned research and thought leadership of the Wharton Customer Analytics Initiative (WCAI), this timely and relevant marketing program will help you:

 
  • Strengthen your strategic decision making through a deeper understanding of your customer data
  • Utilize the latest modeling tools to predict future end-user behavior
  • Apply real-world customer analytics initiatives currently used by top firms
  • Develop data-driven recommendations to move your organization forward
 
Video: Academic Director Raghuram Iyengar on Customer Analytics
Watch the Video: Academic Director Raghuram Iyengar says Customer Analytics will help participants make sense of their customer data and strengthen their decision-making.
 
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