Companies spend millions of dollars a year trying to forecast and analyze their customer behavior through sales data. Unfortunately, many of these efforts fall short of fulfilling their prime objective - to generate revenue.
Customer Analytics from Wharton Executive Education gives you an actionable plan to analyze your customer data by delving into specific collection methodologies and patterns for predictive behavior. Become empowered and learn how to make better decisions that can drive success throughout your company.
Fueled with the world-renowned research and thought leadership of the Wharton Customer Analytics Initiative (WCAI), this timely and relevant marketing program will help you: