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Where Analytics, Data Science, Machine Learning Were Applied: Trends and Analysis


CRM/Consumer analytics, health care, banking, finance, and science were the top sectors in 2018. The greatest increases were in mobile apps, investment, security, entertainment, and social policy, while fraud detection, retail, advertising, direct marketing, and social media saw the greatest declines.



Industries/Fields where you applied Analytics, Data Science, Machine Learning in 2018? 2018 % of voters 2017 % of voters 2016 % of voters
CRM/Consumer analytics (81) 18.60
16.80
16.30
Health care (75) 17.20
13.20
12.00
Banking (74) 17.00
14.10
13.40
Finance (70) 16.10
15.20
15.00
Science (59) 13.60
12.30
12.00
E-commerce (55) 12.60
10.30
8.90
Education (51) 11.70
9.40
7.10
Fraud Detection (46) 10.60
13.00
11.10
Manufacturing (44) 10.10
9.00
5.60
Retail (41) 9.40
11.20
10.30
Advertising (39) 9.00
10.50
12.00
Supply Chain (38) 8.70
8.50
6.50
Insurance (37) 8.50
8.10
9.20
Software (36) 8.30
5.40
7.20
IT / Network Infrastructure (36) 8.30
7.60
7.20
Other (34) 7.80
8.10
6.30
Medical/ Pharma (34) 7.80
8.50
6.50
Automotive/ Self-Driving Cars (33) 7.60
5.40
4.50
Oil / Gas / Energy (31) 7.10
6.50
7.10
Credit Scoring (31) 7.10
7.00
6.90
Investment / Stocks (29) 6.70
3.40
6.20
Biotech/Genomics (29) 6.70
5.40
5.80
Government / Military (28) 6.40
5.80
5.60
Telecom / Cable (27) 6.20
5.80
8.30
Social Media / Social Networks (26) 6.00
6.70
8.30
HR/workforce analytics (25) 5.70
4.70
3.60
Search / Web content mining (25) 5.70
5.40
5.40
Agriculture (23) 5.30
3.40
3.30
Entertainment/ Music/ TV/ Movies (21) 4.80
2.70
4.00
Travel / Hospitality (21) 4.80
4.00
4.00
Mobile apps (19) 4.40
1.30
3.30
Direct Marketing/ Fundraising (19) 4.40
4.90
4.30
Mining (18) 4.10
3.10
4.20
Games (17) 3.90
3.60
2.90
Security / Anti-terrorism (13) 3.00
1.60
2.70
Junk email / Anti-spam (12) 2.80
2.20
1.10
Social Policy / Survey analysis (11) 2.50
1.60
1.80
Social Good / Non-profit (11) 2.50
2.70
2.00


Here are the results of past polls:

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