Results: Lift vs 1/T

Best Model (R2 = 0.86)

log10(Lift(T)) = -0.05 + 0.52 log10(1/T)

Approximately

log10(Lift(T)) ~ 0.5 log10(1/T)

Lift(T) ~ T -0.5 = sqrt (1/T)

Tried several linear and log-linear fits

Previous slide

Next slide

Back to first slide

View graphic version