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Director, Marketing Analytics


 
  
responsible for best-in-class analytics, measurement, and data strategies to inform business initiatives focused on enhancing the overall customer experience.


The Children's Place Company: The Children's Place
Location: Secaucus, NJ
Web: www.childrensplace.com

_Contact_:
Contact Heidi Lutz, careers2@childrensplace.com (Please include Job Title in Subject line)

POSITION SUMMARY:
The Director of Analytics is responsible for ensuring The Children's Place has best-in-class analytics, measurement, and data strategies to inform business initiatives focused on enhancing the overall customer experience.

KEY ACCOUNTABILITIES:

  • Lead the design and development of analytical projects designed to understand key business behaviors such as customer acquisition, retention, and engagement, lifetime value, drivers of loyalty, etc.
  • Manage and lead advanced analyses to assess relationships and patterns within customer data, and create tools which can be leveraged to build actionable strategies
  • Guide continuous innovation and creation of new measurement solutions to accelerate learning
  • Direct development and integration of advanced analytics, statistical modeling, and offer optimization
  • Lead cross-functional teams to implement decision support strategies -- aligning resources from marketing, technology, membership, eCommerce, and external analytics and technology partners
  • Direct the development and infusion of advanced measurement capabilities across the enterprise to accelerate the test-learn-modify cycle
  • Attract, develop and retain the best talent to the team
EDUCATION AND EXPERIENCE:
  • B.S. in quantitative statistics, mathematics, economics, or related field, advanced degree a plus
  • Minimum of 8 years business experience in marketing analysis or analytics consulting leadership
  • Expertise in CRM, loyalty marketing, or other customer-centric environments
  • Experience managing teams and cross-functional partner relationships
  • Experience in analytic techniques applied to customer valuation, marketing ROI, design of experiment, and segmentation
SKILLS:
  • Excellent oral and communication skills
  • Able to manage projects to deadlines in fast-paced, multi-tasking environment
  • Excellent organizational skills and attention to detail a must
  • Retail experience a plus

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