Director, Account Analytics

Dotomi is inventing a future of advertising that consumers love because it is personal and relevant. The Director will work with a team of analytics professionals which provide actionable insight to Dotomi marketers.



DotomiCompany: Dotomi
Location: Chicago, IL
Web: www.dotomi.com

At Dotomi, we are inventing a future of advertising that consumers love because it is personal and relevant. It is a future shaped by bringing together the country's best technologists and innovative advertising and marketing minds. We take pride in blending technology art and massive data to make a big impact with millions of consumers on a deeply personal level.

Our depth of experience creating large scale one to one advertising messages for some of the biggest brand names positions us as a leader in the online marketing sector. These well known marketers are moving their advertising dollars to Dotomi because we are proven to drive big results- and that is creating rapid growth. If you are looking for a unique, fun and fast paced environment with the opportunity to grow in a creative and dynamic business, then this is the place for you.

Job Description: We are looking for a highly motivated, detail oriented professional to support the needs of IT and development Team at Dotomi. A strong candidate for this position will possess the following qualifications:

  • Masters degree in economics, statistics, operations research or related discipline
  • SQL programming experience
  • Experience with media effectiveness modeling and panel analytics
  • Experience with direct marketing analytics and modeling
  • 7-10 years of relevant industry experience

Preferred skills include:

  • Knowledge of online advertising delivery systems and online advertising methods, including remarketing and behavioral targeting
  • Ability to process large datasets, including, advertising impression data, site visitation, and online ecommerce databases
  • Demonstrated proficiency and comfort with the range of deal structures used in buying and selling online media
  • Possess strong leadership and communication skills including the ability to publicly present ideas, foster dialogue among internal groups, and foster growth within the organization

Responsibilities:

  • Work within a team of analytics professionals which provide actionable insight to Dotomi marketers in the optimization and analytics of campaign success and the development of ROI metrics
  • Work with marketers to develop and plan campaigns that meet their marketing and ROI objectives
  • Lead efforts in online attribution and mix modeling analytics
  • Develop and implement strategies and tactics across the range of deal structures used in buying and selling online media
  • Work closely with Campaign Management/Delivery and Analytics staff to evaluate and improve account ROI, systems, and reporting capabilities
  • Work closely with media planners and develop projection methods

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Dotomi offers competitive compensation plans that are commensurate with experience. Our benefits include company medical, dental, vision, life insurance, short-term and long-term disability, (FSA) flexible spending account and 401(k) plan.