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Adobe Research: Econometrics Data Scientist


Discovering innovative approaches to leveraging advanced statistical and econometric modeling techniques to perform marketing mix modeling research on multiple massive datasets.



AdobeCompany: Adobe
Location: San Jose, CA
Web: www.adobe.com/careers

_Contact_:
Please send CV/resume to Mariko Miyakawa at mmiyakaw@adobe.com .

Position Summary
The Systems Technologies Lab is part of the Imagination Lab within Adobe Research - a team of world-class researchers in machine learning, data mining, econometrics and social networking. Beyond Adobe's traditional strengths in media technologies, this team is focused on research opportunities in areas related to digital marketing and media optimization (e.g., Adobe's Digital Marketing Cloud). This researcher position will focus on discovering innovative approaches to leveraging advanced statistical and econometric modeling techniques to perform marketing mix modeling research on multiple massive datasets. Additionally, this researcher will identify key measures, approaches and methodologies for measuring traditional and digital (online, interactive) marketing campaign success against business objectives.

Adobe has been a pioneer and innovator throughout its history and is recognized as one of the Top 100 Best Global Brands according to Interbrand. Adobe's dynamic working environment is also well known and has received awards throughout the globe. Recognizing that employees are at the core of our success, Adobe recruits and retains highly qualified and motivated individuals, creates an environment where they can innovate and achieve their best, and rewards them for their performance by giving them an opportunity to share in the company's success.

Responsibilities

  • Perform marketing mix modeling research projects leveraging advanced statistical techniques including econometric modeling.
  • Identify key measures, approach and methodologies measuring traditional and digital (online, interactive) marketing campaign success against business objectives.
  • Design and evaluate measurement systems for data capture and reporting, including assessment, identification, and implementation of data sources and tracking requirements.
  • Perform data analysis research to identify the key touch points/factors that drive predictive consumer behavior and make recommendations that will drive strategy
  • Use knowledge of advertising and marketing to deliver critical analyses including: campaign effectiveness analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research
  • Work with development teams throughout their product lifecycle.

Requirements:

  • PhD in Statistics, Economics, Econometrics or Computer Science and 3 years of experience. MS/BS in Computer Science.
  • Ideal candidate would have solid background in a quantitative field, with demonstrated experience constructing and evaluating large data sets for analysis.
  • Experience with statistics, econometrics, and machine learning is essential.
  • Strong publication history within the academic community
  • Experience with digital media measurement tools including third party ad serving, syndicated research and web analytics, such as Netratings, Comscore, Doubleclick, Atlas, Adobe/Omniture, Coremetrics, Webtrends etc. is required
  • Knowledge of modeling software (MATLAB, R, SAS, SPSS) database tools (SQL, MS Access, Excel PivotTables, MS Sql Server) and enterprise business intelligence tools such as Cognos or Business Objects or Tableau
  • Comfort analyzing large data sets

Adobe has been a pioneer and innovator throughout its history and is recognized as one of the Top 100 Best Global Brands according to Interbrand. Adobe's dynamic working environment is also well known and has received awards throughout the globe. Recognizing that employees are at the core of our success, Adobe recruits and retains highly qualified and motivated individuals, creates an environment where they can innovate and achieve their best, and rewards them for their performance by giving them an opportunity to share in the company's success.

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Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace.


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