Starcom (SMG Performance Marketing): Analyst, Advanced Analytics

Be a major contributor of the design, development and on-going maintenance of all advanced analytics and tool building for clients across all media types, working towards the development of a data-driven analysis approach.

Starcom (SMG Performance Marketing) Company: Starcom (SMG Performance Marketing)
Location: Chicago, IL

About SMG Performance Marketing (SMG PM):
SMG PM is a wholly owned division of Starcom MediaVest Group, part of the Paris-based Publicis Groupe, the third largest communications holding companies in the world.

SMG PM consolidates search, local performance, branded response and direct response marketing across all channels, online and offline, to provide an integrated and holistic approach to marketing strategy, planning and buying. We deliver better performance with better branding to drive better business results.

Position Summary:
An Advanced Analytics Analyst is a major contributor of the design, development and on-going maintenance of all advanced analytics and tool building for an assigned client across media types (i.e. TV, Radio, Print, Digital, etc.). This includes developing and managing methodologies for tracking, identifying and problem-solving for issues, interpreting and presenting program results and insights, and ultimately working towards the development of a data-driven analysis approach for clients.

The position works within the SMG Performance Marketing group, which develops and manages all aspects of media analysis, including report design, data capture development, implementation processes, and working with a variety of data sources to continuously evolve the metrics used to measure the effectiveness and ROI of all media activity.

This position requires an individual that can manage multiple tasks at once, have the passion to dig deep into the causes of performance and be self-motivated. This person must be intellectually curious, have the ability to mine data to answer complex questions and be able to clearly communicate findings verbally and in PowerPoint presentations. Attention to process and detail is a must. This job is located in our Chicago, IL office.

Specific Responsibilities:

Analysis & Reporting
  • Design and implement custom interactive reports showing the impact of media on performance on a project-by-project basis
  • Analyze and identify key insights in relation to overall objectives of maximizing Marketing ROI
  • Create and present insights gleaned from performance and syndicated data to planning teams and clients
  • Analyze data to gain understanding of trends, behaviors and relationships.
  • Lead and contribute to model building/development, interpretation of results and visualizations on econometric modeling projects

  • Working with account and client teams to identify and resolve issues that arise throughout the duration of a campaign with regards to data capture
  • Develop and execute processes for accurate data capture implementation across all assigned campaign projects
  • Manage and interact with ad-serving vendor(s) and campaign management team to ensure system can deliver on proposed and advanced campaign metrics
  • Contribute to model building/development, coding, interpretation of results and visualizations on econometric modeling projects

Strategic Planning
  • Working with the media, database and analytics teams to determine optimal methodology and metrics for developing insights into campaign effectiveness
  • Understand, translate, and provide POV for new sources/vendors/ opportunities for data collection

  • Bachelors degree in marketing/advertising, statistics, mathematics, business, engineering, management information systems or related field
  • Graduate degree in statistics, economics, engineering or related disciplines is preferred
  • Reporting and analysis experience is required
  • Experience working with econometric models and statistical data analytics / mining tools
  • A good understanding of traditional and digital media data is preferred
  • Experience with media measurement tools including 3rd party ad serving, syndicated research and web analytics, such as Netratings, Comscore, Doubleclick, Atlas, Omniture, Coremetrics, Google Analytics , etc. is preferred, but not required
  • Can turn around projects and can meet deadlines
  • Ability to multi-task and adapt to change in a fast paced and constantly changing environment
  • Ability to manage projects effectively
  • Must be pro-active, curious, creative problem solver

Required Skills:
  • Strong math and analytical skills
  • Advanced MS Office skills (MS Word, Excel, PowerPoint)
  • Experience with statistical modeling software (MATLAB, R, SAS, SPSS) database tools ( SQL, MS Access, Excel Pivot Tables, MS SQL Server) and enterprise business intelligence tools such as Cognos or Business Objects or Tableau
  • Prefer experience in software code development with programming languages such as Microsoft Visual Studio, VB Script and Java Script
  • Great project management skills
  • Great organizational skills and attention to detail a must
  • Great presentation and communication skills

  • Analytics, optimization, quantitative, models, metrics, business intelligence, DBMS, web analytics, statistics

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