Starcom-Novartis: Measure Manager

Responsible for ongoing analysis of business data, syndicated media data, digital data, primary research studies, and client business metrics.

Starcom-Novartis Company: Starcom-Novartis
Location: New York, NY

Position Overview:
This position is responsible for ongoing analysis of business data, syndicated media data, digital data, primary research studies, and client business metrics. It requires the ability to analyze data from conceptualization through presentation of the data. Candidates should possess strong communication skills and experience applying analytical techniques to solving business and media communication challenges. Qualified candidates should also demonstrate experience and interest in developing measurement recommendations tied to business goals and communication objectives, working with large data sets and learning new data analysis techniques to deliver meaningful insights that drive success.

Specific Responsibilities:

Play a strong key role in masterminding implementation and best practices on the right way to measure and optimize media effectiveness
  • Help establish KPIs and benchmarks to measure campaign success
  • Work with the teams to ensure digital tagging plan is set-up to enable accurate measurement against goals
  • Meet with Digital team pre/live/post campaigns to help develop a seamless mid or post report for client
  • Mine advertising and business data for relevant and actionable insights to infuse learnings into analysis
  • Support the implementation of digital attribution modeling work being conducted by third party vendor

Manage campaign measurement studies for each brand
  • Standardize research studies and create efficiencies in executing research
  • Ensure sound methodology and consistent questionnaire
  • Manage approvals and communication with client and research provider
  • Ensure research is on track to deliver; contacting research vendor and site partners when necessary
  • Review and approve study results
  • Work with digital media team to develop actionable insights for campaign reporting and optimization recommendations
  • Clearly communicate key findings and insights to media planning team and client

Build relationship with client research team and serve as one point of contact for research and measurement projects
  • Become knowledgeable about client research work and learnings and attend meetings where learnings are shared
  • Assist in client's market mix model analysis - work with the teams to gather media inputs and application of the learnings
  • Meet with client research lead to review measurement recommendations and results
  • Educate the client research team on media measurement and methodologies

Required Skills, Education and Experience:
  • Bachelor's degree from a four-year college or university (statistics, economics, or business degrees preferred)
  • 2-4 years of experience in digital data and analytics
  • Experience leading and managing analytics projects from ideation through completion
  • Demonstrated ability to work with large data sets to create insights
  • Experience working with attribution modeling companies and with website analytics
  • Experience or course work applying statistics to solving business problems
  • Understanding of basic experimental designs (e.g. control/test, matched pairs)
  • Experience with Microsoft Office suite, especially Excel and PowerPoint
  • Experience with statistical software packages, especially SAS and SPSS, a plus
  • Demonstrated critical thinking and problem solving abilities
  • Comfort with fluid and fast-paced work environment
  • Clear and concise communication skills with an ability to communicate complex concepts to a nontechnical audience
  • Self-motivated with the ability to work independently
  • Ability to work independently and manage time effectively

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