KDnuggets Home » Jobs » Starcom: Director, Analytics and Development ( 14:n22 )

Starcom: Director, Analytics and Development


Provide analytics-based research, insights and direction to aid in the measurement and ultimately development of effective experience planning for our clients.



Starcom Company: Starcom
Location: Chicago, IL
Web: www.starcomusa.com


Starcom is a world-renowned media agency that simplifies human understanding to deliver meaningful brand experiences. Starcom does this by creating the Space for Ideas, in peoples' minds and in the world, via a unique approach that gives the agency an unparalleled advantage. With over 1,200 employees, Starcom helps get the right consumers' attention and delivers brand-building results for many of the world's leading companies. For more information on Starcom, visit www.starcomworldwide.com.

The Analytics and Development Team is based in Chicago, 30 members strong and growing. Team members are skilled statisticians, software developers, data visualization and advanced analytics experts who mine "big data" to understand how experiences impact consumer behavior and what drives business value. We use advanced analytics and data visualization to turn complex data into compelling stories that influence change.

We are seeking a Director, Analytics and Development to provide analytics-based research, insights and direction to aid in the measurement and ultimately development of effective experience planning for our clients. Working closely with the agency's account teams as well as clients' research and analytics teams, this position sets the tone for measurement - what to measure, how to measure and the best ways to make it happen. Position will be located in Chicago and reports to a VP Director, Analytics and Development.

Key Responsibilities
  • Primary lead for account teams (agency and client) on campaign/brand measurement research development and implementation.
  • Thought leadership and subject matter expert in the deployment of analytical tools including testing.
  • Serve in a consultative role with clients to:
    • Develop analytical plans and strategies to improve the effectiveness of communications programs.
    • Design and recommend appropriate analytic methodology and approach.
    • Co-manage the analysis and interpretation of program performance with agency and client teams.
    • Ensure delivery and integration of conclusions/recommendations and actionable insights.

     
  • Partner with external analytical stakeholders to plan, execute and analyze programs.
  • Coordinate statistical analysis and modeling if performed elsewhere, and ensure the integration of those tools into the marketing programs.
  • As required/appropriate, perform hands-on analysis in support of results analysis, including development of conclusions and implications.
  • Assist in Analytics Team management and coordination allocating team resources across clients, project management, and ensuring projects meet budgetary expectations.
  • Supervise and mentor team members.

 
Knowledge and Skills Requirements
  • Minimum of 5 -10 years of experience performing and leading marketing analytics in an agency, research provider or consulting firm.
  • Consulting background considered an asset.
  • Exceptional oral and written communications skills.
  • Strong presentation skills.
  • Proven ability to communicate complex, technical concepts to marketing staff.
  • Experience in a cross-functional team environment within agency and clients.
  • Quantitative background (preferred advanced degree in Statistics, Social Science Research, Economics, Quantitative Marketing) in a marketing environment.
  • Strong analytical skills with solid foundation in statistical techniques. (e.g., MANOVA, multiple regression analysis, logistic regression analysis, correspondence analysis, conjoint analysis, cluster analysis, factor analysis, CHAID, etc.), or similar skills in strategic business management.
  • Experience in multi-channel analytics, including digital and web analytics
  • Experience in client-facing marketing analytics mandatory.
  • Familiarity with DMP/DSP systems, Multi-Touch Attribution (MTA) models a plus.
  • Working knowledge of SAS and SPSS; SQL, Business Objects, Omniture, WebTrends.

 
_Contact_:
Apply online at http://bit.ly/1oDXIiw

Sign Up

By subscribing you accept KDnuggets Privacy Policy