iCrossing: Supervisor, Insights and Data Science

Build on the skills of the Sr. Digital Marketing Analyst and expand into a leadership role through overseeing a team of analytic professionals for a single client and/or a small number of clients.

iCrossing, Inc. Company: iCrossing, Inc.
Location: Chicago, IL
Web: www.icrossing.com

The Supervisor, Digital Analytics continues to build on the skills of the Senior Marketing Analyst and expands into a leadership role through overseeing a team of digital analytic professionals for a single client and/or a small number of clients. The position is focused on the strategic elements of digital analytics and report planning and delivering excellence and insights in iCrossing’s reporting and analysis. The Supervisor, Digital Analytics will perform the duties of team members as needed.

  • Oversees the recurring reporting process and deliverables across bought (SEM, Display), earned (SEO, Social) and owned (website) media for a single client or a small number of clients to ensure the deliverables address three key elements: what happened, why it happened and what to do next
  • Develops the measurement plan for our client media programs across bought, earned and owned programs, clearly articulating the business objectives and mapping them to measurable key performance indicators (KPIs)
  • Ensures digital analytic teams are following iCrossing and analytic best practices when developing insights and creating client deliverables
  • Leads (with support from a Manager or Director) the development of client specific media forecasts and projections through the development of business-assumption based and statistic based models which will be used to inform media investment strategies in partnership with the Digital Media Strategy team
  • Demonstrates a strong knowledge of digital media data definitions in at least two channels and an understanding of cross-channel dynamics
  • Assesses a 3rd party analytic technologies and services and develops point-of-views on technologies for clients and internal iCrossing teams
  • Evaluates multiple marketing attribution approaches and determines the most appropriate model to use for a client
  • Translates client business questions into data analysis projects

  • Bachelor’s degree or equivalent work experience
  • 5-10 years experience in the field of digital analytics, preferably with a Paid Media focus
  • Experience working specifically in an analytics focused role
  • Passion for digital marketing and answering the question “Why?”
  • Management of small project-based teams
  • Detail oriented and organized
  • Proven analysis skills and ability to present data to a marketing oriented audience
  • Strong skills in Excel, Word, PowerPoint, and with general Web based interfaces
  • Experience working with web analytics systems (e.g., Omniture, Google Analytics) required
  • Experience working with media management systems (DART, Kenshoo, Marin) a plus
  • Experience working with BI systems (e.g., Cognos, Business Objects, Microsoft SSRS, Tableau)
  • Experience working with statistical software (e.g., R, SAS, SPSS)

Apply Here: www.Click2Apply.net/wgpth43