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SapientNitro: Sr. Associate Advanced Analytics


Responsible for defining and executing custom marketing and strategy analytics solutions, including transforming data into actionable insights, and developing user segmentation models.



SapientNitro At: SapientNitro
Location: Arlington, VA
Web: www.sapientnitro.com


_Contact_:
Apply Here: http://bit.ly/1MpvYwb

Welcome to SapientNitro. We're an agency changing the game -- redefining the way that brands engage consumers by creating compelling stories and experiences that attract and resonate across an ever-evolving landscape. Our work pushes past boundaries and channels. It wins awards. But most importantly, it makes an impact for our clients and their customers. And makes us excited to step through the door each morning. We help one another climb, we don't climb over one another. Integrity and a team-driven environment connect entrepreneurial minds. Getting goose bumps? Good. If you're ready to be an Idea Engineer with the brightest minds in the industry and do things that haven't yet been imagined, let's see where you can put your talents to work.

Job Summary:

As Senior Associate , Advanced Analytics, you are responsible for defining and executing custom marketing and strategy analytics solutions. Your role is focused on high quality delivery of:
  • Transforming data into actionable insights
  • Developing user segmentation (clustering) models
  • Design and implement time series models
  • Design and implement predictive modeling solutions

 
With a primary focus on advanced analytics, in this role you will leverage your knowledge of machine learning algorithms to enhance the quality of analytics services offered by Sapient. In addition, you will be responsible for providing analysis that informs and improves the effectiveness of the planning, execution and optimization of marketing strategy. You will tie optimization metrics to the strategic intent of campaigns and the underlying business objectives.

As an advanced analytics practitioner, you should have a point of view and understanding of performance based marketing, big data, data science, data mining, data modeling and predictive analytics. Ideally you have previous experience in marketing analytics and/or consulting, however that is not essential to being successful in this role.

Responsibilities:
  • Identify approach and key deliverables across marketing strategy & analysis offering to meet client marketing and business challenges
  • Assess client needs and requirements to ensure your team is adopting the appropriate approach to solve client challenges
  • Ensure data is presented in a format that is easily digested; data visualization
  • Identify best practices and recommendations from marketing assessment findings to help client address key business and marketing challenges
  • Analytics thought leadership
  • Identify optimal process efficiencies
  • Build relationships with senior client stakeholders
  • Business development; identify new project and client opportunities
  • Create and present findings to internal team (knowledge share) and clients
  • Run client workshops

 
Experience Guidelines:
  • BS/MS in a quantitative/computational discipline, or equivalent experience
  • Expertise in application of machine learning algorithms on large datasets
  • Demonstrated familiarity with regression, classification, and cluster analysis
  • Expertise in one or more of Python, R, Scala, Java
  • Experience accessing data and running models using Hadoop, Spark, etc.
  • Excellent quantitative skills and the ability to tell a story using data
  • Strong communication and presentation skills
  • Ability to manage projects from conception to completion
  • Passionate about turning data into actionable insights
  • Proven ability to perform in-depth analysis, compile and interpret results
  • Expertise in web analytics tracking implementation preferred

 
About SapientNitro
SapientNitroSM, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We're changing the way our clients engage today's connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro's unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com/.

(*) Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role, which include hearing, speaking, typing, and occasionally moving and/or lifting up to 15 pounds.

Sapient US is an Equal Opportunity / Affirmative Action employer. All qualified applicants to Sapient US will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

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