SapientNitro: Sr. Associate, Marketing Analytics

Provide analysis to improve the effectiveness of the planning, execution and optimization of marketing strategy; tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.

SapientNitro At: SapientNitro
Location: Boston, USA or Toronto, Canada

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Welcome to SapientNitro. We're an agency changing the game -- redefining the way that brands engage consumers by creating compelling stories and experiences that attract and resonate across an ever-evolving landscape. Our work pushes past boundaries and channels. It wins awards. But most importantly, it makes an impact for our clients and their customers. And makes us excited to step through the door each morning. We help one another climb, we don't climb over one another. Integrity and a team-driven environment connect entrepreneurial minds. Getting goose bumps? Good. If you're ready to be an Idea Engineer with the brightest minds in the industry and do things that haven't yet been imagined, let's see where you can put your talents to work.

Job Summary:

The Senior Associate Marketing Analytics provides analysis that informs and improves the effectiveness of the planning, execution and optimization of marketing strategy. You will tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.

  • Provide meaningful insights and interpretation of data, with actionable recommendations
  • Conduct customer analysis to gain marketing business insights
  • Track key marketing metrics and benchmarks
  • Develop and create key reporting approaches
  • Work with marketing analysts to analyze primary and secondary data to develop data-driven marketing strategies for different target groups of consumers
  • Provide key support to analyst team in many aspects of online marketing campaigns, including campaign analysis and optimizations
  • Analyze the competitive environment and industry trends to determine opportunities for research activities
  • Manage online campaign tracking for banner ads, email marketing campaigns
  • Work closely with internal teams to develop pre-project measurement plans and post-mortem project analysis in order to develop specific and actionable recommendations

Job Requirements:
  • 5+ years professional level related online experience
  • Self-motivated, team players looking to further their career in the field of statistical and marketing analysis
  • This position relies heavily on strong organizational and communication skills
  • Proficient in Excel and PowerPoint

Education: Bachelor's degree required or equivalent military experience

About SapientNitro
SapientNitroSM, part of Publicis.Sapient, is a new breed of agency redefining storytelling for an always-on world. We're changing the way our clients engage today's connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro's unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in 31 cities across The Americas, Europe and Asia-Pacific. For more information, visit

(*) Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role, which include hearing, speaking, typing, and occasionally moving and/or lifting up to 15 pounds.

Sapient US is an Equal Opportunity / Affirmative Action employer. All qualified applicants to Sapient US will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.