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UnitedHealth Group: Director of Marketing Analytics


No industry is moving faster than health care. And no organization is better positioned to lead health care forward. Help improve the health of millions and do your life best work.



UnitedHealth Group (Fortune 14) At: UnitedHealth Group (Fortune 14)
Location: Minnetonka, MN or Shelton, CT
Web: www.uhg.com


_Contact_:
Email to Christy Mangle Christy_mangle@uhg.com

No industry is moving faster than health care. And no organization is better positioned to lead health care forward. We need attention to every detail with an eye for the points no one has considered. You'll help improve the health of millions. And you'll do your life's best work.

Primary Responsibilities:
  • Owns an end to end process
  • Develops functional, market level, and/or site strategy, plans, production and/or organizational priorities
  • Identifies and resolves technical, operational and organizational problems outside own team
  • Responsible for product, service or process decisions that are most likely to impact entire functions and/or customer accounts (internal or external)
  • Lead Employer & Individual (E&I) Marketing data and analytics strategy, to align with business plan and growth objectives
  • Strategic leadership and implementation of data roadmap; E&I Marketing's future state of leveraging data for more informed decision making
  • Leadership and implementation of Marketing Mix Modeling to identify best performing Marketing activities
  • Stay close to industry best practices on data gathering, reporting and analysis
  • Translate performance report into salient points on trends and behaviors, and make recommendations for future strategy and tactics
  • Oversight of current Marketing dashboard and identify means to transition to a platform supported solution

 
To be considered for this position, applicants need to meet the qualifications listed in this posting.

Required Qualifications:
  • Bachelors degree
  • 8+ years Marketing strategy experience
  • 5+ years experience building marketing data and analytic plans that drive marketing strategy (direct mail, advertising, web, etc.)
  • Experience building dashboards and analytic reports
  • Have in-depth, working knowledge of Tableau, Adobe analytics, email statistics, etc
  • Must have success in translating data to marketing strategy
  • Proven success in showing marketing value
  • 3+ years people management experience
  • May need to provide samples of dashboards or analytic reporting

 
Preferred Qualifications:
  • Healthcare Marketing

 
Careers at UnitedHealthcare Employer & Individual. We all want to make a difference with the work we do. Sometimes we're presented with an opportunity to make a difference on a scale we couldn't imagine. Here, you get that opportunity every day.

As a member of one of our elite teams, you'll provide the ideas and solutions that help nearly 25 million customers live healthier lives. You'll help write the next chapter in the history of health care. And you'll find a wealth of open doors and career paths that will take you as far as you want to go. Go further. This is your life's best work.(sm)

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

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