Briefs

It's not just about gathering information, but how you use it. At a data analytics conference in Prague, companies revealed their successes

BusinessWeek, Tim Ferguson, May 17, 2009

With businesses gathering more data than ever before, they are using increasingly sophisticated tools to make the right decisions using that information.

At predictive analytics company SPSS' annual European conference in Prague this week customers discussed how they have used data mining and modelling to improve their businesses.

Italian car manufacturer Fiat has been using the SPSS PASW Modeler technology (formerly called Clementine) since 2005 to improve the way it interacts with customers

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