Briefs

Using the Entire Portfolio of SPSS Predictive Analytics Software, Procter & Gamble Puts the Consumer First

CHICAGO, Ill. (USA) - June 8, 2009 - The Procter & Gamble Company (NYSE:PG) is among the growing number of consumer companies turning to Predictive Analytics to gain a complete view of customer attitudes and preferences about its products. By using SPSS Inc. (Nasdaq: SPSS) Predictive Analytics Software (PASW), Procter & Gamble, a household name in consumer goods, is able to gather and analyze direct feedback - harnessing the vital Voice of the Customer to improve marketing research and brand evaluation.

Procter & Gamble (P&G), which manufactures well-loved brands including Tide®, Pampers®, Pantene® and Crest® products, is a pioneer in the use of Predictive Analytics. Having relied on SPSS Predictive Analytics Software for nearly a decade, P&G has gained a deep understanding of consumers and market trends.

Using PASW Data Collection (formerly Dimensions), PASW Statistics (formerly SPSS Statistics), PASW Modeler (formerly Clementine) and PASW Collaboration & Deployment Services (formerly Predictive Enterprise Services), P&G captures customer information about attitudes and opinions on product offerings and uses data analysis to transform information into insights.

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