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Targeted on-line advertising or behavioral targeting involves tracking consumers across multiple sites and is used by many on-line companies today (giving higher click rates). However, a recent UPenn Study: Americans Reject Tailored Advertising found that most consumers are opposed to targeted on-line advertising.

Please vote on www.kdnuggets.com and express your opinion:

• Behavioral targeting is an invasion of privacy and should be outlawed
• Behavioral targeting can be restricted but still be effective
• Behavioral targeting works well and should not be tampered with
• Don't care about Behavioral targeting