Aparna Pujar (1)

• Interview: Aparna Pujar, eBay on Evolution of Behavior Analytics for User Engagement - Jul 25, 2014.
  
  We discuss Behavior Analytics vs. Web Analytics, important metrics for user engagement, challenges of behavior insights domain, future of multi-screen analytics, key soft skill and more.

  Analytics, Aparna Pujar, Customer Engagement, Data Governance, Data Quality, eBay, Marketing, Metrics, Trends