Auction (2)

• Interview: Sheridan Hitchens, Auction.com on Data Science Evolution from a Nerdy Hobby to a Strategic Priority - Jun 4, 2015.
  
  We discuss the evolution of Data Science expectations, Data Science as a career, advice, and more.

  Advice, Auction, Career, Data Science, Future, Interview, Sheridan Hitchens, Skills

• Interview: Sheridan Hitchens, Auction.com on Customer Lifetime Value as the Cornerstone for Marketing Analytics - May 15, 2015.
  
  We discuss Customer Lifetime Value (CLV) metric, maturity level for the CLV metric, different models for calculating it, challenges in designing strategy based on CLV and tackling attribution.

  Auction, Customer Value, Interview, Marketing Analytics, Metrics, Sheridan Hitchens