Social TV (1)

• Interview: Saikat Mukherjee, ShareThis on Why Marketers can no longer Ignore Social TV? - Aug 20, 2014.
  
  We discuss the role of Analytics at ShareThis, the emergence of Social TV, better user behavior insights through Social TV, major challenges with Social TV analytics, interesting insights, future trends, recommendation and more.

  Challenges, Consumer Insights, Marketing, Prediction, Recommendations, Saikat Mukherjee, ShareThis, Social Media, Social TV