KDnuggets : News : 2000 : n03 : item1

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Date: Mon, 31 Jan 2000 10:07:48 -0500
From: Gregory Piatetsky-Shapiro gps@ksp.com
Subject: DoubleClick sued over privacy

SAN RAFAEL, Calif., Jan. 28 - A Californian woman, H. Judnick, filed suit against DoubleClick Inc. accusing it of using computer technology to identify Internet users, track and record their Internet use and sites they visit, and obtain confidential and personal information about them without their consent.

The information obtained, the suit alleges, includes such items as names, addresses, ages, shopping patterns and histories, and financial information, the lawyers said in a statement.

Last year, DoubleClick acquired Abacus Direct Corp., a direct-marketing services company, which maintains a database about the purchasing patterns of most American households.

The lawsuit contends DoubleClick then combined the power of its tracking technology with the information it acquired to create a means of collecting and cross-referencing private personal information without the knowing consent of Internet users.

See zdnet story and cnnfn story

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KDnuggets : News : 2000 : n03 : item1

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