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PC Week, March 14, 2000, article "E-business analysis tools becoming mission-critical for dot-coms" has several good case studies. Cyberian Outpost.com is reported to have used SAS e-discovery package to analyze its customers and segment them into three groups: customers, semiactive customers and dangerously inactive customers. A targeted email to the latter group resulted in about 25% of them making a purchase.

Other companies mentioned as offering tools for e-analysis include IBM, Oracle, Microsoft, Hyperion Solutions, Accrue, WebTrends, and Engage.

Despite all the buzz, the deployment status of e-business intelligence is nascent.

See http://www.zdnet.com/pcweek/stories/news/0,4153,2459218,00.html

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