JobsFrom: "SKOWRON, MARK A"
Date: Tue, 5 Sep 2000 09:14:06 -0400
Subject: Waltham, MA: Marketing Database Analyst at FleetBoston Financial
SUMMARY: Creates the exploratory data analysis reports, solicitation list, and develops and completes the back end analysis for the direct marketing campaigns of an assigned business unit(s) within the company. Takes an active role with the integrated direct marketing team and marketing product managers to recommend and to incorporate target audience segmentation, promotional offer segmentation, analysis, and statistical model needs into direct mail, telemarketing, and web marketing campaign lists. Applies datawarehouse tools and the capabilities of outside data processing firms to create these targeted lists, based on previous database marketing experience. Provides guidance in the career and technical development of database marketing analysts. SKILLS: 1. Direct Marketing Experience--experience with the execution and measurement of direct mail, telemarketing, and web marketing campaigns. 2. Computer Programming Experience-writing SAS and SQL programming for direct marketing campaigns. 3. Banking and Investment Product Experience 4. Marketing and Sales Skills--understanding consumer behavior, consumer motivations, sales processes, creative messaging, copywriting, how to create awareness, interest, and preference 5. Project Management Skills--ability to achieve business objectives through the implementation of marketing campaigns where the campaigns take place within the constraints of established schedule and budget 6. Data Content Evaluation Skills--experience investigating the quality information in data warehouses, data marts, and data files. 7. Presentation Skills 8. Management Skills 9. Customer Focus--ability to incorporate the needs, experiences, and viewpoint of the customer in the products, services, and marketing 10. Diversity and Balance FLEETBOSTON FINANCIAL IS FOCUSED ON ACTIVITIES RELATED TO CUSTOMER BEHAVIORAL ANALYSIS RELATIONSHIP MANAGEMENT AND INFORMATION-BASED MARKETING. IN ORDER TO BETTER UNDERSTAND AND SERVE OUR CUSTOMERS. WE UTILIZE A STATE-OF-THE-ART DATA WAREHOUSE AND ASSOCIATED ANALYTICAL AND MARKETING SOFTWARE. THIS AND OTHER CAREER OPPORTUNITIES ARE AVAILABLE FOR EXPERIENCED PROFESSIONALS WITH THE QUALIFICATIONS LISTED ON EACH POSITION DESCRIPTION. IN ADDITION TO THE REQUIREMENTS FOR THIS POSITION, FAMILIARITY WITH THE FOLLOWING AREAS, DISCIPLINES, SKILLS AND/OR TOOLS IS USEFUL IN MANY OF THE CAREER OPPORTUNITIES: CUSTOMER RELATIONSHIP MANAGEMENT (CRM0, DATA MANAGEMENT, DATA MINING, CUSTOMER PRIVACY, REGULATORY COMPLIANCE, QUANTITATIVE ANALYSIS, TECHNICAL ANALYSIS, SAS, COGNOS IMPROMPTU, COGNOS AND POWERPLAY TOOLS, DATA MODELING, BEHAVIORAL MODELING ANALYSIS, SCHOSTASTIC MODELING, EMPIRICAL ANALYSIS, NEURAL NETWORKS, MARKET PROJECTIONS, AD-HOC REPORTING, SQL PROGRAMMING, DIRECT MARKETING, CAMPAIGN MANAGEMENT, PROJECT MANAGEMENT AND OTHER DATAWAREHOUSING FUNCTIONS. E-Mail your resume to: firstname.lastname@example.org, Subject: Resume from KDNuggets
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