NewsFrom: Gregory Piatetsky-Shapiro gps
Date: Fri, 15 Sep 2000 15:26:41 -0400
Subject: Amazon Preferential Pricing
The results of KDnuggets Poll on Amazon.com pricing suggest that most people do not like it. Over 40% were directly against it, and about 25% thought it would be OK only with some explanation. While the practice of different prices for different buyers is as old as the bazaar, KDNuggets reader comments suggest that the anonymous and hidden way in which the differential prices are implemented make people uncomfortable. Would you be buying a DVD on-line if you suspect that you could get a better price by logging on with another browser ? Perhaps a better approach would be to inform the users explicitly if they get a discount or a coupon off the regular price. On the other hand, H.L. Mencken once commented that no one has lost money underestimating people's intelligence. For full results and comments, see www.KDnuggets.com/polls/2000/amazon_prices.htm ZDnet reports Amazon.com's variable DVD pricing puts the average performance of loading the home page toward the bottom of the bug consumer sites (around 27-29 seconds). This pricing scheme is nothing new, say Keynote experts. They're used to "preferential performance" based on a number of factors, including connection speed, Internet backbone, ISP and content distribution.
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