Courses

KDnuggets subscribers receive $300 discount on
CUSTOMER RELATIONSHIP MANAGEMENT THROUGH DATA MINING seminar,
featuring Gordon Linoff, Oct. 11-13 Englewood CO

SAS has teamed with Gordon Linoff of Data Miners to offer a three-day
seminar entitled Customer Relationship Management Through Data
Mining. (Full details at http://www.sas.com/bks/crm)

From this seminar, you will learn how to apply data mining at the
critical points of the customer lifecycle:
*	Acquisition
*	Retention
*	Loyalty

You will also be lead through a process that will help you achieve
vital CRM goals:
*	Increase customer lifetime value
*	Segmentation of customers by profitability
*	Segmentation of customer by risk of default/churn
*	Integration of data mining into the full marketing process
*	Improved customer retention
*	Increased wallet share

 "The data mining seminar is brilliantly constructed and
 delivered. Berry and Linoff take data mining from a
 stand-alone component to the pure essence and "sweet spot" of
 what CRM is all about. Great interactive case studies."

 Milton Pedraza, Vice President, Customer Relationship Management
      	Citibank LAOB

 Customer Relationship Management Through Data Mining

 Englewood, CO	     October 11-13    
               $300 discount for KDnuggets subscribers
 Stockholm, Sweden   October 23-25
 Heidelberg, Germany November 27-29
 Cologne, Germany    Nov. 30 (one-day seminar)
 Munich, Germany     Dec. 1	(one-day seminar)
 Houston, TX	     December 18-20

KDnuggets subscribers that register by October 2 
for the October 11-13 Englewood seminar save $300.  
Register online 
here.

Be sure to type "KDnuggets Discount" in the comments field.  
You can also register by calling 1-800-333-7660.

To learn more about the seminar visit: http://www.sas.com/bks/crm

Dori F. Pyles
SAS Institute Inc.
Business Development Specialist
(919) 677-8000 ext. 5369
Dori.Pyles@sas.com