CoursesFrom: Dori Pyles Dori.Pyles@sas.com
Date: Mon, 25 Sep 2000 15:57:27 -0400
Subject: SAS Customer Relationship Management Through Data Mining, Oct 11-13, Englewood CO
KDnuggets subscribers receive $300 discount on CUSTOMER RELATIONSHIP MANAGEMENT THROUGH DATA MINING seminar, featuring Gordon Linoff, Oct. 11-13 Englewood CO SAS has teamed with Gordon Linoff of Data Miners to offer a three-day seminar entitled Customer Relationship Management Through Data Mining. (Full details at http://www.sas.com/bks/crm) From this seminar, you will learn how to apply data mining at the critical points of the customer lifecycle: * Acquisition * Retention * Loyalty You will also be lead through a process that will help you achieve vital CRM goals: * Increase customer lifetime value * Segmentation of customers by profitability * Segmentation of customer by risk of default/churn * Integration of data mining into the full marketing process * Improved customer retention * Increased wallet share "The data mining seminar is brilliantly constructed and delivered. Berry and Linoff take data mining from a stand-alone component to the pure essence and "sweet spot" of what CRM is all about. Great interactive case studies." Milton Pedraza, Vice President, Customer Relationship Management Citibank LAOB Customer Relationship Management Through Data Mining Englewood, CO October 11-13 $300 discount for KDnuggets subscribers Stockholm, Sweden October 23-25 Heidelberg, Germany November 27-29 Cologne, Germany Nov. 30 (one-day seminar) Munich, Germany Dec. 1 (one-day seminar) Houston, TX December 18-20 KDnuggets subscribers that register by October 2 for the October 11-13 Englewood seminar save $300. Register online here. Be sure to type "KDnuggets Discount" in the comments field. You can also register by calling 1-800-333-7660. To learn more about the seminar visit: http://www.sas.com/bks/crm Dori F. Pyles SAS Institute Inc. Business Development Specialist (919) 677-8000 ext. 5369 Dori.Pyles@sas.com
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