Publications

New book on model building and marketing knowledge needed for effective data
mining to be released in mid November, 2000 (Wiley).

Data Mining Cookbook: Data Models for Marketing, Risk and Customer
Relationship Management details the steps behind developing predictive and
descriptive models. It includes full SAS code for creating models. But it
also works well as a reference for analysts using model development software.
It also provides a good overview for managers and marketers who work with
analysts. It is due for release in mid November.

The link for the book is
http://www.amazon.com/exec/obidos/ASIN/0471385646/qid%3D968167147/sr%3D1-2/103-8756234-1797433

C. Olivia Parr Rud
Executive Vice President
Data Square, LLC
428 Barker Drive, Suite 200
West Chester, PA 19380
610 918-3801

"True power is the ability to relinquish control"
                                C. O. Parr